Ways to get that Franchise Look-and-Feel without substantial franchise costs.
There are many franchises available today. From food services to pipes, a franchise can get you up and running more quickly and deliver a much better opportunity for success. The benefit of buying into a franchise is the help you get to avoid mistakes and get rid of the sharp curve of starting a company from scratch. The drawback is tens of countless dollars in franchise start-up charges and ongoing recurring charges that take a valuable percentage of every dollar you make in sales without any guarantee of success. In this post, I will discuss what the contributing elements are that sets a franchise apart from the run-of-the-mill.
A Professionally Developed Logo Design
When you have a professional graphic artist produce a logo for you, it will be designed with consistency in mind. You will know exactly what your logo should look like in full color and black and white. This is your logo design, and it is likewise your brand name. It should be dealt with like a gold requirement since it represents you, your company and your income.
Do You Require an Indication?
No matter what kind of work, you will require an indication. Your signage needs to feature your logo with the service you offer and telephone number. From channel letters to backlit hints, your signs will say a lot about your business. Your evidence is among your crucial considerations, and you need to not scrimp on products or artistry. Except for vehicle graphics, your signs are most often the first impression your organization will make on your future consumer. Keep in mind; you never get a 2nd possibility to make a great first impression!
The ecological Graphics-the basis of a franchise look-and-feel
Environmental graphics are tantamount to the franchise look-and-feel. Components must be brand-new and contemporary and consistent in look. The colors from your logo could be brought to the color of your walls. Whether your floors are tiled carpeted or painted concrete, they should be kept clean and in good condition. These are requirements that a franchise would hold you to and are relatively easy to follow.
Your logo can be rendered in multi-dimensions and multicolor from high-density urethane and attached to the wall behind the service counter or rear wall of your facility. Although you have a professional sign outside, your very first agenda is to continually advise your customer where they are once they get in. This is branding.
Business Wear- All franchises utilize it!
Embroidered or screen printed polos, dress shirts, caps, visors, and aprons with your company name emblazoned on them incorporate well to that franchise look-and-feel. Your consumer will continuously know whom to request help. Plus logo design wear includes design and sophistication to your facility.
Ephemeral Promotions – The franchises understand their value.
Even though receipt might be gone to the waste bin or eternal darkness in your consumer’s filing cabinet, it should have your logo design on it. So need to all your collateral materials; your business cards, invoices, sales brochures, postcards, merchandise bags, and napkins. All should have your logo. Producing a catchy slogan that is a play on your business name or services provided is another example of building your brand name.
Direct Mail and email
It is essential to obtain the address or email address of every customer who purchases from you and attempt to get the address of every patron who enters your door. This is the best ways to develop your mailing list. This can be done by merely asking or to have a free raffle for a complimentary reward such as an iPod or entirely free service. If you have specials or sales from time to time, you are much more likely to get a customer to return and buy than bring in a consumer who has never purchased from you in the past. Emails were all the rage in recent years past, but direct mail is picking up as e-mail marketing is on the decrease. Effective direct-mail advertising works well when mailed to past consumers. “Shotgun” or “blind” emails lists are hardly ever good investments. See my post on direct-mail advertising to find out more on direct-mail advertising marketing.
Car Graphics-a franchise is must-have!
You may have business automobiles, trucks or vans. If you do, do not miss the chance to include your company name, product, and service. With thousands of possible exposures every day, this is a marketing medium that should not be missed. See my short article on vehicle graphics to find out more on the value of lorry marketing.
With decision and a modest investment, you can make your company look like a franchise. Franchises often surpass non-franchise businesses partially due to the practices mentioned above. My clients are typically shocked when they discover my service is not a franchise because we follow the criteria above. Customer confidence in your facility is elevated by projecting a polished and expert company image. If I can do it, you can too without needing to pay significant franchise charges.