Rocky Rococo Pizza and Pasta Franchise Cost & Profit Opportunity Review

March 28, 2019

When you make the decision to franchise a business, you are taking on the brand and vision of someone else. You are building and running a business that has already been established in hopes that their business will work for you in a positive way. Unfortunately, some businesses are just not the best for franchising. But for the most part, there are plenty of options to choose from in a variety of industries that you can decide on.


Your chances of finding a great pizza restaurant to purchase as a franchise are pretty dang good. Which is a good thing if you are searching for a business in the food industry. And why wouldn’t you be? The food industry is exploding with growth. And who doesn’t love a cheesy slice of pizza? So, of course, Rocky Rococo is a fantastic option for a franchise business. If that’s what you’re searching for, of course.


This pizza restaurant is truly legendary and has been serving unique slices of individually boxed pizza for decades. It’s an establishment that you would be proud to own and run. One that is authenticity, great food, and full of growth. Although, if you are part of the minority of pizza-hating individuals in this world, then this might not be ideal for you.


However, if you are ready to pick up an amazing deal on a franchise business, then keep reading. Things are about to get fired up. And I’m not just talking about the crispy, cheesy goodness in the kitchen.


But, even if you absolutely love what this company is about and how they serve their food, we still have to get into the details on the actual franchise opportunity. Because, you wouldn’t want to go blindly into a new business without understanding fully what the requirements are, right? So, let’s dive in and find out what makes this franchise a good (or bad) deal.

Tasty Pizza at a Tasty Price

There’s nothing better than biting into a fresh, cheesy slice of pizza that is ready and waiting for your arrival. At Rocky Rococo’s, that’s exactly what they strive for. This establishment has fresh slices of pizza ready and waiting for you to dig in the minute you order it.


No more waiting for your pizza to be cooked. Once you order it, you get to eat it. Which is pretty amazing if you ask me. Nothing is worse than having a growling stomach and then having to wait longer for your food to be ready.

Back in 1974, when Rocky’s first began, they created the ultimate pizza dining experience. With tangy sauce and high-quality ingredients. And let’s not forget about the freshly prepared dough that takes over 17 hours to make. That’s what I call dedication and exceptional value.


With only three different pizza options, in the beginning, Rocky’s soon evolved and now there are five regular pizza slices to choose from. And each slice of pizza is made with authentic Wisconsin Cheese. It doesn’t get much better than that, does it?


But honestly, I think what sets them apart the most is their convenient invention called the slice box. These boxes allow the customer to order a slice of pizza and keep it fresh and piping hot in its own individual box. Whether you want to enjoy your hot pizza at home or at the park, that slice of pizza will be hot and ready to enjoy.


And don’t worry about receiving an old slice of pizza from Rocky’s. Because even though these slices are ready to be consumed from the minute you order them, At Rocky’s, they always throw out every slice of pizza that isn’t purchased within a few minutes of being put on display. So, you can be sure that each and every slice is freshly made.


It all sounds pretty unique and amazing, right? But is the franchise opportunity just as great? Let’s take a look at the details and find out.

Changes at Rocky Rococo’s

When a pizza restaurant, or any business, has been open for as long as Rocky’s has been then you can expect there to be some ups and downs along the way. It’s only natural. But if there were too many decreases in growth, that could indicate the poor health of the company. Luckily, with Rocky Rococo’s, they seem to have decently healthy statistics.


They first began offering the franchise opportunity back in 1995. And although there hasn’t been an extreme amount of growth, it’s definitely growing somewhat. By the end of 2010, a total of 13 franchise locations were operating. And although it wasn’t a huge leap, by the end of 2015, the company added 5 more locations. Bringing the total up to 18 restaurants being operated by franchise owners.


Granted, this isn’t a significant increase, the company has still seen some growth over time. And that’s a good sign. The turnover rate isn’t too bad either. Sitting at 5.99 for the years 2010 to 2015. This rate could honestly go both ways, though. So it’s always best to find out the reasoning behind the rate directly from the company themselves.


And although they don’t seem to offer much when it comes to benefits, they do provide extensive training and support. At Rocky Rococo’s, everyone is treated like family. Including franchise owners. They understand the importance of franchisees and treat them with the honor and respect they deserve. Which is extremely appreciated.

Fees and Requirements as a Franchisee

As a potential franchise owner for any company, you will be required to pay certain fees that you may not be aware of. Or maybe you’re a veteran to franchising and already know what your getting into. Either way, you still need to understand the specific requirements for this franchise opportunity. Especially if you decide on pursuing it.


When it comes to your initial franchising fee, you will have to pay $25,000 once you sign your agreement. Your total investment can then be anywhere between $206,000 and $455,500. This number can change greatly depending on certain factors such as your location.

And while the cost is actually quite decent for this industry, the one requirement that is a bit higher is the initial term minimum. Once you sign on that dotted line, you are committing to an initial term agreement of 15 years. And the renewal length is the same. So if you have your eyes set on this franchise, you better be sure that you are ready to commit for that long.


Because you will also be required to pay ongoing fees for your entire term agreement. Which include a 5% royalty fee and a .8% advertising fee. These fees are average for this industry, and honestly, just about every company will require them.


And although the company does not offer any refunds or finance options, they do provide you with territory rights and discounts on multiple unit purchases. Which is basically an incentive for you to purchase more than one franchise location. But honestly, it is not a bad deal if you look at the big picture. Especially when you are dealing with a well-established company.

The Truth

If you want the truth, the whole truth, and nothing but the truth, then you’ve come to the right place. Granted, this part is just the truth of opinion. But you will still have a better idea of understanding the whole picture when it comes to this franchise opportunity. And that’s important.


So yes, this company has been in business for awhile. And so what? There’s a ton of pizza restaurants that have been up and running for decades and have lots of history behind them. So what sets this company apart?


I think that Rocky Rococo’s has a unique concept when it comes to delivering amazing and fresh pizza. They invented the slice box and remain committed to serving quick and fresh pizza. That’s definitely not something you can say about every pizza parlor in America.


And although they haven’t seen a significant amount of growth over the years, its important to remember that when a company has been in business for awhile, they are going to have good and bad times. Every company will. Including your own business. But the fact that they haven’t given up shows major respect and dedication with this company.


I think there is definitely potential for this being a heck of a franchise opportunity. If that’s what you are searching for, of course. But never jump into any type of business venture without communicating with the company first.

Concluding the Review

You have your heart and soul set on opening your own business. And you’ve decided on going with a franchise business. Heck, you may have even narrowed it down even further by now and decided on the company you want to pursue. Possibly being Rocky Rococo’s Pizza.


And honestly, you may be onto something big here. Because while they lack in certain benefits, the company is already established and has a unique flare. Which can add to your level of success. Although the final success will depend on you.


But overall, the price is right with this business and there seems to be great potential for an incredible business opportunity. So if you feel that Rocky Rococo’s Pizza is the right franchise for you, then contact the company to get started on your application.

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