Let’s take it back to the 1950’s where times were golden, innocence was bliss, and car hops would skate to your car to bring you food at the original drive-ins.
Perhaps one of the best restaurants that still favor this type of service is none other than Sonic. For over 60 years, Sonic Drive-In has been bringing classic fast food to the community with a classic edge.
What’s even better is they offer franchise opportunities that blow all the others out of the park. What do I mean by that?
Well, with Sonic, you get double the opportunity. They offer a traditional and non-traditional restaurant option. So, you can imagine the wonderful opportunities behind these doors.
Not to mention how loved the establishment is already. From their outstanding food to their happy-hour drinks and famous ice; I think we can all agree how amazing that ice is! But is their franchise opportunity just as good?
Let’s check it out and find out all the nitty-gritty details of owning a franchise with Sonic Drive-In.
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Good Old Sonic
By now, I think everyone has heard about Sonic Drive-In, and if you’ve never eaten there you have no idea what you’re missing! There are thousands of establishments across America right now and the chain is growing larger every year.
It’s an iconic restaurant that brings its customers better flavors and great service. Perhaps the most enjoyable part is the car hops. Besides the great food, Sonic’s car hops deliver your food right to your car and some of the time, they are on skates!
If that doesn’t bring back a blast from the past, then I don’t know what will. They are extremely well-known for their icy drinks exploding with different flavors. Mix and match the flavors to get an extreme blast for your taste buds.
Sonic Drive-In truly is one of the greatest drive-in establishments around. Their food isn’t just fast food; it’s made with better tasting ingredients with a large variety of choices.
With the franchise opportunity that Sonic provides, you can have a piece of this history and incredible service that this establishment provides.
You have the opportunity to own a piece of this amazing company and grow with it. Sonic isn’t going out of business anytime soon; I’m pretty sure we could all agree on that.
So if you’re interested in running a franchise outlet of Sonic Drive-In, let’s get you all the details on how to get started.
Details on Growth and Rates
The growth of a company can explain a lit of things. Especially if there has been exponential growth in the number of franchises that there are.
With Sonic, you can imagine that with the popularity of this establishment, there has been a definite increase in franchise outlets. In 2010, there were a total of 3,117 franchise outlets running.
In 2015, that number grew to 3139. As you can guess, Sonic has incredible growth and seems to be getting more and more popular every year.
Could it be because Sonic is a well-known chain that everyone seems to love and enjoy?
Or maybe because the franchise opportunity is indeed a great one?
To find out for sure if this opportunity is a decent one, we have to look at more than just the growth.
The next focal point would be the turnover rate. The turnover rate, whether high or low, can distinguish if the health of the company is poor or in good standing.
It’s the average that is taken from the total number of running outlets and the total number of terminations, non-renewals, and transfers of the agreement.
Sonic has an exceptionally low turnover rate, which is definitely a good indicator when looking at the health of the business. To be exact, their turnover rate is currently only 3.75.
The amount of financial transparency that a company offers to its franchisees is extremely useful as well. No one likes to be blindsided by certain finance issues.
Some companies will provide a high level of transparency that shows sales averages and data on certain locations, while some companies offer low or no transparency whatsoever.
As for Sonic Drive-In, their company provides a high level of transparency. For clarity, they offer historical sales data, quarterly average revenue, sales numbers from locations owned by the company, and detailed data on expenses.
As I said, they are very transparent with the data and details they share with their franchisees. This could be a very positive aspect for you if you were to decide to franchise Sonic.
Cost and Requirements
It all comes down to the cost, for some people. The fees and investment that you’ll have to shell out to get this business up and running. And while you won’t be putting in as much as you would if you were to start a business from scratch, you’ll still be paying a hefty price.
The initial franchise fee for Sonic is between $22,500 and $45,000. However, the total investment will be anywhere from $440,000 to $1.8 million.
Sure, once you start mentioning millions, it sounds like a lot of cash. And yes it is a lot of cash. But it’s actually not bad compared to other establishments. And their ongoing fees are too high either.
The royalty fee is currently marked at 5%, while the advertising fees are %0.9. Both of which are decently low. The initial agreement requires 20 years of your life.
Sure 20 years is a heck of a long time, but this kind of opportunity is worth it in the long run. Plus you have the opportunity to renew your agreement for 10 years instead of the initial 20 years again.
Back to the Good Old Days
Overall, I think we can pretty much all agree that this franchise opportunity that Sonic Drive-In offers is pretty incredible. There are two options to choose from when purchasing an establishment.
The cost is very reasonable. The fees are not too extreme.
They also offer training and computer/tech support to their franchisees, so you’ll know what your job entails. Everything checks out to be pretty great. Not to mention, the food is, of course, phenomenal.
So in the end, of course, it’s always your decision. However, if you found yourself reading this, then I’m sure that you have thought about this franchise opportunity at least once, if not more.
And chances are, you are now even more curious about the opportunity because it sounds extremely intriguing. It did to me, at least! I mean, come on, it’s Sonic!
Grab that phone and contact the company with any and all further questions and learn everything you possibly can. This way, you won’t leave anything in question. After everything is said and done, you may have just ended up finding your future in this franchise opportunity!
Why I Love Lead Generation, A Scalable & Long-Term Business, Versus Franchising In 2019
It’s obvious when it comes to franchising business, one must have a huge amount of money to spend on the initial startup. You’re borrowing someone’s brand to earn an income from it. This gives you an idea what you’re earning isn’t 100% yours.
The amount you’re spending monthly includes the royalty fees, as well as other miscellaneous fees attached to the brand you’re working on. That means you’re paying for the advertising and other promotional activities the company might require to ensure ROI or the Return of Investment.
If you think about it, you’re working your ass off to someone’s business expansion through you. Why not use the same hard work on building your own business and own 100% of the income? This question may have popped out in your mind at least once in a while.
This is the biggest reason why the lead generation business is the preferable model among any other business models out there. I’ve been into various businesses in the past and nothing beats the indestructible income I earned here.
- The product is digital. So I don’t have to deal with daily inventory, customer complaints, company pressure (franchisor), etc. And because it’s digital, I own 90 to 95% profit margin because I don’t have to spend so much for maintenance. In fact, I spend $30 to $50 per month to run my lead gen sites. That’s it.
- The business ensures long viability. That means it thrives in a long-term run. I don’t think the internet will shut down anytime soon nor my online business goes anywhere. It will remain on the worldwide web as long as I want to, generating leads for my clients in exchange for the payment every month.
- The business guarantees an indestructible income, way beyond my initial startup cost. This makes the lead generation business scalable with 10X ROI. In most franchising business, there are only 50% of the total franchisee population earn $50,000 per year and 7% with $250,000. That’s way too less compared to the amount of work you put into the business.
- The business gives you the chance to develop financial confidence. This is the most important among the other reasons I’ve given you. Anyone can steal your possessions but not your skill. The skill that brings you money, fortune, and power to create an impact to many struggling small business owners in the country. With this, you are capable of creating your wealth multiple times quick without problems.
These are a few of the things you can get in our lead generation coaching program. This what makes it amazing actually. Like me, as well as the other successful entrepreneurs, who had undergone the same process, have seen the best results in our own naked eyes.
Take me as an example. This is my first lead gen site for a Limo company in Lansing, MI who has been paying $750 per month for 4 years now. From one lead gen site, I earned $36,000 from it. Take note, I haven’t touched anything on the site since I made it for them in 2014.
I have another example. Here’s one of a few towing companies I’ve worked with that made 10X his business because of lead generation. Before I took over, they only had 1 map listing, 1 phone number, and 1 site. After working with them, I created 15 map listings which resulted in domination.
It’s like giving them an array of virtual billboards on Google’s top page for one company. How cool is that?
From that client, I got $6,000 fat check after a deal (they closed a deal with a client worth $120,000) because of that. Imagine how much I earn with 88 operating lead gen sites.
If I make this possible, you can do, too.
You can give our lead generation coaching program a try and you’ll see valuable results you never imagine before. Go here to get started.