Operating A Franchise
Use a Business Plan Format to Analyze and Improve Your Franchise
Franchisors and franchisees can use a business plan as a way to
evaluate and measure the performance of their
The Reasons Why Startup Franchisors Fail
Business owners that are considering franchising their business
should understand why a startup franchisor can
fail before taking the plunge.
Trouble Connecting with Your Franchisees?
Some franchisors experience difficulty connecting with and
motivating a certain number of their franchisees.
Here are some tips for dealing with this
Export Your Franchise and Leave your Brand Home
A simple and creative way franchisors can take
their franchise international.
Making a Case for Incentivizing Franchise Royalties
Franchisors should consider a decreasing franchisee royalty
percent, based upon the revenues their
Franchisors Can Benefit From SWOT Analysis
Franchisors can gain significant benefits by using
SWOT Analysis to evaluate their
Small Franchisors Can Go International Too
The size of a franchise system shouldnít be the only qualifier
for international expansion. A small
franchisor could be just as qualified for exporting their concept as
Franchise Sales Lead Generation High Tech or Just Throwing
Identifying qualified franchise prospects as efficiently as
possible requires a targeted approach compared to simply generating
lots of unqualified leads from various market areas.
Read more >>
Franchisors and Franchisees Shouldnít Forget the Telephone
Franchisors and franchisees may be missing opportunities and
important information by relying more on technology, and less on the
Where International and Domestic Franchising Strategies Converge
Franchisors engaged in international licensing need to recognize
that with few exceptions the days of high upfront licensing fees are
over. Read more >>
Ten Franchises I Like for 2013
Here are ten solid franchise opportunities that did well during
2012 and are poised for continued
growth in 2013 and
Overcoming Flat or Negative Franchise Growth in 2013
The franchise industry is still growing, but not as fast as it
used to. Here are some tips for franchisors that are experiencing
flat or even negative growth.
The Franchise Industry Year in Review
Here are some franchise industry
highlights from 2012. Many of these trends will continue into
Franchising Can Learn a Lesson from Great NFL Coaches
Franchisors and franchisees can benefit from the
leadership style and management skills of the
NFLís great coaches.
When Franchising Your Business Temper Expectations
Often times a start-up franchisor shares the same expectations as
a new franchisee. Both see future success and a smooth road but
neglect potential pot holes.
Will Sandy Impact Franchising in the New York Metro Area?
The aftermath of hurricane Sandy could have serious short range
implications for franchises in the New
York Metro area.
Franchising a Business ďAn OverviewĒ
For business owners considering franchising their existing
business here is a straightforward outline of
the franchising process.
What Franchisors Can Learn From Home Care Franchising
Read what franchisors can learn from home
care franchising and which attributes are transferrable.
Does Your Hiring Process Meet The "Definition of Insanity"?
Is there an easy way to hire employees that make you more money?
You bet! And you don't have to spend a lot doing it. In fact, you
can do it without spending a dime.
Can Multi-Franchise Ownership Work for the Smaller Franchisee?
Is it possible and practical for a unit franchisee to own and
operate different franchise brands?
How Paretoís Principle Plays a Role in Franchising
Weíve often heard of the 80-20 rule but probably donít apply it
to franchising. Learn why we should analyze a
franchise network using the 80-20 rule in reverse.
Franchisors Need an Effective Board of Directors
A competent board of directors or advisory board can be an invaluable
resource for a franchisor. In the case of small or medium sized franchisors,
having advisors from outside the family offers the opportunity to receive advice
that is objective and based upon experience. Here's what you need to know to
choose your board of directors.
Overcoming the Biggest Challenge New Franchisors Face
The most important challenge a start-up franchisor faces is selling new
franchises. Learn how to meet this challenge.
Franchisors Going International Need to be Prepared
Franchisors considering opportunities in foreign markets need to have a
successful franchise program and the resources, operational systems, staffing
and strategy in place before executing their decision. However, there are other
steps that are often overlooked that need to be taken before
Two Men and a Truck: The Maturation of a Franchisor
Two Men and a Truck a growing franchise system was receiving kudos as an
example of the small family owned business that evolved into a successful
franchise. Then it encountered problems. Learn how the Two
Men and a Truck franchise program got back on the road to success.
Bring Back the 40 Hour Work Week
It may sound a bit radical but here are some reasons
why the 40 hour work week is a good idea.
Laugh Yourself to a Better Network
Here is sound advice for both franchisees and franchisors. Mr.
Agin reminds us of the role humor plays
in the business world.
Franchisorsí Communications: Donít Ask - Donít Know
In todayís age of high speed communication and technology there
are a multitude of ways that franchisors can stay in touch with
their franchisees. Read why franchisors need to have on-going
communication with its franchise
FranchiseKnowHow Offers 15% discount on all Online Training
Take advantage of a special offer from FranchiseKnowHow for
franchisors and franchisees. Provide your employees
online training at a reasonable
Going International? Donít Forget One Important Thing
Franchisors that are considering exporting their franchise
concept to other countries are advised to prepare by following a
checklist of key items.
However, there is one area that is often overlooked or shortchanged
in this process.
Evaluating Your Business as a Franchise
For companies that are considering franchising their business
here is a simple checklist that can
provide a good indication of whether the business could be
Top 10 Underperforming Franchise Segments
See the top 10 franchise sectors with those franchisors that had
trouble growing. I call them
Grow Your Franchise Network by Changing Sides
Franchisors are constantly seeking new and better ways to grow
their franchise network, which can range from improving the
franchise program to generating more franchise leads.
There is another approach that ought to be
Franchising a Business? Learn the Fundamentals First
Small business owners contemplating franchising their business
should possess basic business skills. Before embarking on the road
to franchising the small business owner should
inventory their business skills and if
necessary sharpen them before attempting to franchise their
The Area Development Franchise Has Its Drawbacks
The area development franchising model has a number of advantages
not the least of which is the potential for faster system growth.
However, there are a number of
disadvantages as well.
6 Management Tips for New Franchisees
Buying a franchise is just the first step in running a new
business. This article presents six tips that can increase the
opportunity for a successful franchise
A Startling Franchise Industry Statistic
During the process of gathering some franchise industry data I
discovered an interesting statistic.
Read more to learn out what I found.
Five Important Questions the Franchise Industry Should Answer
The franchise industry should be able to find a way to provide
answers to at least five questions about franchising. Whether itís
the IFA, the Census Bureau or an academic institution there is
certain fundamental information that ought
to be available on a regular basis.
Critical Franchise Decisions
There are certain key steps that ought to be followed whether youíre a
business owner considering franchising a business or an existing franchisor
looking to go international.
Brazilian Franchise Sector Exceeds Expectations
A recent report on the state of franchising in Brazil provided by Mercado &
Consumo includes a number of key statistics and indicates that the
industry in Brazil is dynamic.
When It Comes to Trademarks Franchisors Need to Do Their
Whether youíre a current franchisor or a business owner
contemplating launching a franchise program
protecting your brand name by trademarking it is much more
important than you may realize.
Ten Questions Every Franchisor Should Ask Before Granting a
Before granting a franchise most franchisors have a process they
follow that begins with qualifying a candidate to ultimately
granting a franchise. However, there are
certain questions that ought to be
mandatory for all franchise candidates.
China is Hot on Franchising
There is an effort underway in China by a Government agency that
is encouraging franchise growth. Read this
article to learn how China is encouraging franchise growth.
Top Franchise Advertising Portals
Find out which franchise advertising portals led the pack for
Here are the leaders for the last quarter of the year.
How to Prepare a Company to Franchise
A number of business owners consider franchising as a possible
strategy for growing their company. However, considering a franchise
program is one thing and making the decision to actively proceed is
another. Before moving to a franchise
operation, there are certain steps that should be taken to prepare
What Makes an Effective Franchise Leader
The effective leadership of a franchise company requires a
particular approach not applicable to most companies. This article
presents five key areas that franchise executives should embody as a
part of their leadership style.
How Fledging Franchisors Can Survive the Recession
As businesses continue to struggle through the recession emerging
and smaller franchisors that are attempting to grow their network
can face obstacles. However, there are steps that can be taken which
can lead to successful outcomes. Read more
to see what these steps are.
Sound Leadership Practices for Franchise Operators
There are certain practices that all good leaders follow. These practices or traits should be practiced by
individuals who lead a franchisor or franchisees operation.
China and the Global Marketplace: Opportunities for U.S. Franchises
There are changes taking place in China. Some of these changes can represent
an opportunity for U.S. franchisors. Learn what is driving these changes and
what it will mean.
Franchisor Strategies for System Growth
Franchisors looking to grow their system can have a tendency to focus on a
single approach; namely selling more unit franchises. However, this strategy
should be adjusted, so that itís not the only way to grow the franchise network.
Interviewing Franchisees and Employees: Part I
This is the first of a series of articles on how to interview and select the
right franchisees and employees. Learn why you canít
rely on instinct alone.
Franchisors Need to Take More Risks
Itís been a challenging few years for the franchise industry, especially when
it comes to growing a franchise network. However, itís during times like this
that success often comes to those willing to take risks.
Franchisors should consider taking steps that may be out of the mainstream, but
can help add new franchisees to the network.
Virtual Events Ė The Next Evolution in Lead Generation
Franchisors seeking qualified franchise prospects need to follow the trends
that people follow. In the past print media was the source of most
franchise prospects. All of this has changed with the introduction of the
Internet. Find out where technology and individual preferences will lead to in
the ongoing pursuit of qualified franchise prospects.
Should Franchisors Encourage a Franchisee Association?
The establishment of the Coalition of Franchisee Associations and
its ratification of the Franchisee Bill of Rights could portend more
franchisees seeking to organize their own associations.
How should franchisors deal with the
formation of a franchisee association? Resist, encourage, and
Franchisors Need To Be Confident Yet Candid
Franchisors have to walk a fine line between confidently presenting their
franchise concept to qualified prospects while being candid about the amount of
effort it takes to be successful. Franchisors that
effectively balance these activities can develop a network of successful
franchisees and lower the risk of franchisee failures.
Conversion Franchising: Just What the Doctor Ordered
The current recession has resulted in significant challenges for small business owners whether independent or franchised.
Learn how conversion franchising can be an effective strategy for franchisors, small business owners and the franchise industry.
Creative Ways for Franchisors to Attract New Franchisees
For the past several years, the recession and the resulting
reduction in the traditional sources of new franchisee investment
capital has slowed the growth of new franchisees. The real estate
market has shrunk home equity values and small and medium banks have
significantly tightened business loans. Here
are some creative ways franchisors can stimulate new franchise
The Franchisor-Franchisee Relationship: A Tale of a Failed Store
There is sometimes a pattern among failed franchise stores. This article
deals with the results that can arise when an owner becomes complacent or
disengaged with their franchise and how to prevent it.
Women and Franchising Go Together
Women are playing an ever increasing role in the franchise industry both as franchisees and franchisor executives. There are certain traits that women have which make them excellent franchisees.
Learn why women and franchising are a perfect fit.
Itís Important That Franchise Leaders Control Their Egos
Effective leadership often requires striking a balance between
ones ego and the need to solicit and encourage constructive
feedback. Because franchisors must lead their organization,
employees and franchisees to their respective goals,
itís important that ego not impede these important
Not All Franchisees Are Created Equal
Itís a proven fact that buying a franchise is not a guarantee of success.
Moreover, there are few McDonaldís in the franchise world where a powerful
brand, top notch operating system and a history of near flawless site selection
leads franchisees to success by following the ďProgram.Ē Rather, many
franchise systems fall short in certain areas, which may require its franchisees
to overcome these shortcomings.
Franchisors and Franchisees Must Avoid the Peter Principle
Itís important that franchisors and franchisees maintain a sense of balance
when it comes to franchisee growth. While some franchisees want more territory
and some franchisors are more than willing to accommodate this request,
important that this growth be carefully controlled.
Why Franchisors Should Evaluate Their Franchise Competitors
During these challenging economic times, individuals seek the greatest return
on their franchise investment. In order to grow their system franchisors need to
offer the best opportunity and value to prospective franchisees. For these
reasons, itís important for franchisors to perform a competitive analysis of
franchisors that are direct and indirect competitors.
Franchisors Shouldnít Hold Back on Financial Disclosure
Itís important that franchisors disclose as much meaningful financial
information about their franchise opportunity as possible.
candidates this kind of information can prevent future franchisee problems from
The Franchisee Bill of Rights-Whatís Next?
The Council of Franchisee Associations represents over 15,000 franchisees
through its various franchisee association members. Recently it proposed a
Franchisee Bill of Rights. Read why this action could lead to greater changes in
Resolving the Controversy of Franchise Brokers
In a report by Franchise Update Media Group, 57% of the franchisors
responding to the survey reported using franchise brokers. Despite the use of
franchise brokers by franchisors, their use remains somewhat
of a controversy. This article explains why.
Exclusive versus Non-Exclusive Franchise Territories: A Compromise
There are situations when franchisors should allow franchisees to conduct
business outside of their territory. Learn why the choice between exclusive and
non-exclusive territories is not quite as clear cut.
Franchisors and Franchisees Must Learn to Deal with Change
All organizations need to make changes in order to maintain the vitality of
the business. This is true of franchise companies. When significant changes are
made, franchisors and franchisees must be equipped to deal with change.
Information That Will Benefit Franchise Candidates and Franchisors
When selling a franchise the franchisor should provide the franchise
candidate with the information necessary for making an informed decision. On the
other hand, the franchise candidate should know what information they require
before making their decision. This article provides advice for both parties.
Franchisors Going International Must First Answer Five Questions
Before deciding to go overseas franchisors need to carefully analyze their
qualifications and commitment to the foreign venture.
This article lays the
foundation for making that decision.
Development Agents: A Blessing or a Curse?
A number of franchisors look to development agents for increased system
growth. Despite the benefits this approach can provide, there are also a number
of drawbacks. Read about them here.
Spotlight Franchise: Elements Therapeutic Massage
Massage therapy is a growing business in the U.S. and this growth extends to
franchising. Learn how Elements Therapeutic Massage is achieving success in the
massage therapy sector through franchising.
Why Donít More Franchisors Disclose Franchisee Results?
An Item 19 disclosure is an optional franchisor disclosure made in the
Franchise Disclosure Document. It presents the financial performance of the
franchisor affiliates, franchisees and company-owned units.
Here's why many franchisors omit this disclosure
and some of the reasons they should.
The Franchise Disclosure Document Tells a Story
When the Franchise Disclosure Document and franchise contract is properly
reviewed it can tell a story about the franchisor. Learn which items are most
important, what to look for, and why you need qualified advisors.
FranchiseKnowHow Spotlight Franchise: i9Sports
Being an avid sports fan I was interested to learn more about the i9Sports franchise. I found it to be a great concept with the right product for children. Its objective in removing the stress and emphasis on winning so prevalent in children's sports is refreshing.
The following is my interview with Brian Sanders, President of i9Sports.
Building and Maintaining Positive Franchise Relations
Franchise relations is the term typically used to refer to the state of the
relationship between a franchisor and its franchisees. It is perhaps one of the
more important matters that franchisors deal with in addition to growing the
franchise network and increasing sales and profits.
Here are four things you can do to build and maintain positive franchise
FranchiseKnowHow Spotlight Franchise
Bookkeeping Express: What the Small Business Owner Needs
Recently, I interviewed Greg Jones, CEO of Bookkeeping Express a franchise
concept that targets small business owners.
Read the interview and learn
about this exciting franchise and the services it provides small businesses.
The Traits That Define Good Leadership
Numerous books and articles have been written on the subject of leadership.
When it comes to the world of business there are certain traits that all
successful leaders share. This article presents these key traits and serves an opportunity to ask yourself how you compare.
Stalco Construction: FranchiseKnowHow Spotlight Supplier
One of the most important components of a franchisee investment is the
construction work done on the franchisee location. Since this activity is such an important aspect of franchising we welcomed
the chance to meet with Bruce Link, Estimating Department Head of Stalco
Construction. Read the interview here.
What Franchisors can Learn from Traditional Recruiters
Franchisors frequently cite a lack of suitable franchisees as a significant
barrier to their growth. Steven Frost, Franchise Consultant at Smith &
Henderson, explains what they can learn from traditional recruiters to help
Attention Franchisors and Franchisees: A Successful Franchise
Shouldnít Require Extraordinary Performance
In a prior article I presented a number of reasons why some
franchisees fail. One of the reasons for the failure of a particular
franchise was that the franchise program was flawed.
The following article attempts to explain
how franchisors and franchisees can address this specific issue.
Spotlight Franchise: CMIT Solutions
CMIT Solutions franchise network is a franchise company thatís on the right
track, helping small business owners to manage their technology needs. In
addition, this franchisor practices what they preach when it comes to supporting
their franchisees. Read more.
Spotlight Franchise: Red Mango Yogurt
Red Mango Yogurt is the Real Deal. Read
this interview with James Frank Vice
President of Franchising.
How Franchisees Can Gain More Time and Develop Their Employees
This article with shades of Management 101 offers some simple advice on how
franchisees and their managers can gain more time and improve the skills of
Franchise Know-How Spotlight: Cybertary
Patricia Beckman, founder and CEO of Cybertary has developed a unique
franchise concept that provides a number of services for business owners while
offering individuals a reasonably priced home based franchise opportunity.
Following is an interview with Cybertary's founder Patricia Beckman.
How Satisfied Are Franchisees with Franchisors?
Jeff Johnson, founder of FranSurvey, has the answers.. and he's
turned them into a business. Listen as he discusses FranSurvey
with Ed Teixeira in this podcast.
How Franchisors Can Reach the Top Using 10 Building Blocks to
If you search the Internet, youíll find lots of articles
describing what makes for a successful franchisee, but few if any
describing what makes for a successful franchisor.
Here are ten building blocks that can
serve as the foundation for a successful franchise.
How Franchisees Can Perform Effective Employee Evaluations
Franchisees must rely upon their employees to assist in the operation and
marketing of their franchise. An important component of employee leadership and
development is the ability to conduct effective performance appraisals.
following tips can result in more effective employee evaluations and improved
Franchisors Should be Careful When "Selling" a Franchise
Franchisors should avoid the aggressive "selling" of a franchise; they should
direct their efforts into providing prospective franchisees the information
needed to make an educated and well informed decision.
Learn why this is
What do Franchisees Really Think about Their Franchise?
Franchisors should know the satisfaction level of their franchisees.
Although, the options for measuring franchisee satisfaction are limited, there
is an effective way to obtain this information. We interviewed two companies
that provide the answers to the questions franchisors should be asking their
FranchiseKnowHow Introduces Online Business Courses
FranchiseKnowHow provides online
business courses for franchisees and their employees.
We've partnered with MindEdge, a premier online learning
provider, to introduce a library of online business, management,
communication and leadership courses.
These professional development courses are designed to enhance
skills in Leadership, Management and more. All programs are
condensed versions of courses developed for, and in collaboration
with colleges and universities such as the Harvard Business School,
Boston University, and other world-class institutions of higher
As a special introductory offer,
all courses and course suites are available at a 10% discount off
posted pricing for a limited time only. Just enter Discount
Code FKH10 when registering.
Importance of Good Training for Franchisees and Franchisors
One of the major reasons people purchase a franchise is to acquire a business
with a proven system. This proven franchise system should include an effective
and comprehensive training program. Learn about the components of a successful
franchise training program and find out why itís so important for both the
franchisee and franchisors.
An Interview with Ron Berger, Franchise Industry Leader and CEO of Figaroís
This is the second part of an interview with Ron Berger, CEO of Figaroís
Pizza. (Read Part 1 here.) Ron has been in the franchise industry for 36 years and has been a member
of the IFA Board of Directors in the 1980ís, 90ís and until February, 2010.
2 of our interview includes a discussion of recent acquisitions by Figaroís and
a program that enables existing Figaroís franchisees to benefit directly from
The Benefits of a Franchise Preferred Vendor Program
Franchisors should actively organize and administer preferred vendor programs
for their franchisees. An approved or preferred vendor program provides benefits
for the franchisor and franchisee. Read this
article to learn more about a preferred vendor program.
Home Based Franchises Grow in Popularity but Operating These Franchises
Requires Certain Skills
As the popularity of virtual or home office businesses increase, so do
franchises that can be operated from the home. Home based franchises provide
individuals an opportunity to purchase a low cost franchise with the added
flexibility of a home based operation. However, there
are certain challenges that a home based office presents.
Are You Ready to Franchise Internationally?
At some point in time, franchisors will start receiving inquiries
from international prospects. For new and emerging franchisors, an
interest in their franchise from other countries can be flattering.
Before a franchisor decides to export their franchise concept to
other countries they need to perform some self analysis and make
sure theyíre fully prepared for this new venture.
Here are 11 important steps to follow
before entering foreign markets.
Establishing a Franchise Program
Once you've determined that your business is a good fit for a
franchise, the next step is to design your franchise program.
Here are some of the things you'll need
to do before you can begin selling your franchise.
Franchising your Business? Start with a Financial Model
Individuals looking to franchise their business should start the process by
building a realistic financial model. This article provides a blueprint for
franchising a business with an emphasis on the importance of using a
and conservative financial model.
The Laws of Franchising Remain Unchanged
In the franchise industry there are certain truisms which have remained
virtually unchanged over the years. I refer to them as The Laws of Franchising.
The following are six of these laws.
Where New Franchisors Can Find Capital
During current economic times, itís often difficult for start-up franchisors
to obtain investment capital. This article describes three potential
investment capital that can meet the capital needs of new franchisors.
Learn how to more effectively delegate and improve your
productivity and add more free time to your schedule.
This article presents 5 tips for delegating.
How Franchisees Can Manage and Motivate Their
In order to operate a franchise, most franchisees are highly
dependent upon their employees. Learn how franchisees can be more
effective in managing and motivating
their most important asset, their employees.
The Importance of Franchise Operations
Once the franchise agreement is executed and the franchise fee paid,
the relationship between the franchisor and franchisee begins in
earnest. A competent and experienced Franchise operations Department
is needed to train, support and lead a successful franchise program.
This article describes what constitutes
effective franchise operations for both franchisors and franchisees.
What the Sale of New Franchises May Reveal About a Franchise Program
In the franchise industry
the sale of new franchises is often used to measure the strength of
a franchise program. In some cases, fast tracking new franchise
sales can lead a franchise program into trouble.
Learn how the sale of new franchises may
not be the best indicator of a successful franchise program.
Signs That Your Franchisor is Having Problems
Franchise companies are not
immune to the financial challenges facing many businesses these
days. Since franchisees are dependent upon their franchisor, itís
important for franchisees to identify warning signs that their
franchisor is having problems. Find
out what these warning signs are and how to respond.
Five Key Attributes of Successful Food
What separates food franchises that are
successful from those that aren't? Here are 5
best practices of successful food
The Importance of the Franchise Territory
When prospective franchisees discuss their franchise territory with the franchisor, the focus is usually on the size of the territory. However, there are other important considerations.
Here's what you need to know about
Why You Need An
It is essential that prospective and current franchisees have an
experienced accountant on their franchise team. Many franchisees
lack the financial skills necessary to operate a business, and a
good accountant can provide them with the information necessary to
make informed and sound financial decisions. Here are the kinds of
vital services an accountant experienced in
franchising can provide.
Staffing a Franchise
When it comes to staffing, franchises offer some unique benefits
and challenges that you need to be prepared to address. Since
employee-free franchise opportunities are rare, you'll want to learn
about these issues now so they don't become a problem in the future.
These tips will help you learn how to
hire and train employees for your franchise location.
Five Common Mistakes of
Home-Based Business Owners
More and more individuals are opting to work from home; about 30
percent of this population working at home with a home-based
business. The advantages of a home-based business are often cited,
but not so often the challenges. Read about the
five common mistakes home-based business
owners often make and how to avoid them.
Working With Your Family
Don't underestimate the impact of family issues on business
success. It is more often than not the human issues that make the
difference between success and failure. Here are a number of
tips for families that live and work
Five Ways Franchisees
Can Promote Positive Franchise Relations
It's not just the franchisor who is responsible for the promotion
of positive franchise relations. Franchisees also need to take some
responsibility. Both parties have a stake in the business
relationship with the mutual objective of achieving positive and
profitable results. Learn five ways
franchisees can facilitate positive franchise relations.
Franchising Your Business
An existing company with one or two company‑owned operations
can gain significant benefits by franchising their operation.
However, the first step is to evaluate
your company as a franchise as objectively as possible.