Sloan’s Ice Cream Launches Franchise
Iconic South Florida Destination Announces Strategic Franchising
Initiative; Sweet Dreams Become a Reality for Entrepreneurs
PALM BEACH, Fla. – Utopia now has no borders.
Sloan’s, South Florida’s palatial ice cream, candy and toys paradise
announced today its strategic franchise initiative -- indulging investors with
an opportunity to open their own savory and aromatic wonderland.
“Simply put, we created Sloan’s to be a dreamland for everyone, kids and
adults of all ages. Our focus has never changed. In fact, we just keep enhancing
the experience and now we’re ready to immerse even more people in the Sloan’s
brand,” said Sloan Kamenstein, founder, owner and a classically trained chef who
honed his craft at London’s Le Cordon Bleu culinary school and trained in
kitchens throughout France. “One taste, sniff and glimpse of Sloan’s sends the
senses soaring. The time has come to share Sloan’s yumminess beyond South
For Florida’s Gold Coast residents, snowbirds and millions of visitors to the
region every year, the four area Sloan’s shops are community destinations like
no other. Plush toys line the walls, savory Sloan’s homemade sweets fill the
countertops, and rich original ice cream flavors made from the finest
ingredients are scooped at a fervent pace as fanatical guests enter each store.
“Sloan’s turns the everyday ice cream shop on its head, and what results is
a completely over-the-top venue with the best tasting ice cream and candy you
can find,” added Kamenstein. “Everything in Sloan’s has been well thought out.
From our twinkling chandeliers and mouthwatering display cases, to the posh pink
walls and ceilings, coming to Sloan’s is an escape from reality.”
Beyond the aesthetics, tantalizing scents only Sloan’s can emit waft through
the air, circulating hints of freshly made cookies and waffle cones around each
store. Taken together, the full complement of smile-inducing taste, sight, smell
and touch sensory stimulants form a harmonious blend of elements that instantly
create one of franchising’s most dynamic opportunities.
Given the uniqueness of the luxury dessert concept, Kamenstein and his
leadership team are launching the franchising program with a specific target on
the most attractive U.S. markets, including additional regions in Florida, and
throughout California, the Carolinas, Georgia, New York and New England. Growth
into additional regions is also being pursued. Company projections call for the
first franchised Sloan’s shops to be near completion in early-2013, with
additional units opening throughout the year ahead. Currently, Sloan’s
anticipates a total of approximately 200 U.S. franchise locations. Franchise
expansion internationally is also on the horizon.
“To people who know us, Sloan’s is a phenomenon that they can’t get enough of,”
said David Wild, director of franchising at Sloan’s, and a seasoned franchise
professional who recently joined the company to lead its franchising efforts.
“For more than 10 years Sloan’s has proven to be a standout brand built to last.
Frozen dessert fads come and go, Sloan’s has what it takes to remain in a class
by itself forever.”
Along with Kamenstein and Wild, David and Carol Kamenstein, Sloan’s parents,
are guiding the company’s entry into franchising. Carol heads up the design,
décor and merchandising responsibilities. David, best known for his
entrepreneurial successes with Kamenstein® quality kitchen and pantry
accessories, advises Sloan on strategic company decisions.
Sloan himself has designed the complete menu of creative ice cream, candy
and sweet treats. These include dozens of innovative flavors such as Tracy’s
Scrumptious Pretzel (caramel ice cream with milk chocolate covered salty
pretzels and peanut butter swirls), Cookie Monster (made with homemade chocolate
chip cookies) and Mom’s Apple Pie (apple pie ice cream with pieces of homemade
apple pie). Plus, a collection of homemade cookies, brownies, shakes, smoothies,
ice cream sodas, sundaes and all varieties of candies fill out the awe-inspiring
options for Sloan’s guests.
“Sloan’s is where the imagination can run wild,” noted Wild. “Whether in our
shops, or building the brand into a national franchise, creativity captures the
mind and soul.”
After a year of preparing for its foray into franchising, the 13 year-old
company is fully equipped to share its proven operational, marketing and
management systems with qualified franchise investors to which it awards
agreements. Ideally suited for experienced restaurant, retail and hospitality
franchise investors, as well as husband and wife teams and multi-generational
investment groups, Sloan’s has demonstrated a track record of achievements in
every economic climate.
About Sloan’s Ice Cream
A true icon of South Florida, Sloan’s is renowned for its award winning
luxury ice cream flavors, candies and world-class bakery items. The brand’s
signature pink walls and ceilings, along with the plush toy collection lining
its walls add to Sloan’s fun, funky experience, which includes magical glass
bathroom doors. In 1999, Sloan Kamenstein, a classically trained chef and ice
cream connoisseur, created Sloan’s along West Palm Beach, Florida’s famed
Clematis Street. Under his guidance, the brand has grown to four locations in
West Palm Beach, Palm Beach Gardens and Boca Raton. In mid-2012, Sloan’s began
franchising with qualified operators and investors to strategically grow the
brand and share more of its magic with a growing national and international
following. For more information about Sloan’s, visit www.sloansicecream.com. To
learn more about available franchise opportunities, visit
www.sloansicecream.com/franchise, call (561) 839-3000 or e-mail David Wild at
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