Patrice and Associates Franchise: The Right Recipe for the Hospitality
by Ed Teixeira
The Patrice and Associates franchise has all the ingredients for success;
a large market, a flexible franchise program and ready to serve clients.
With 52 franchisees and room to grow, the
Associates Franchise is capitalizing on the size and growth of the
hospitality industry. Started by Patrice Rice in 1989, Patrice franchisees
recruit and staff management positions, including IT, for restaurants, hotels,
casinos, resorts, national chains and catering companies. “We offer four
different options for a franchisee. They can be a home office recruiter, hire
virtual recruiters, open an office or buy multiple territories. A franchisee can
operate from their kitchen table or from an office” according to founder Patrice
Rice. The franchisor has identified 1100 possible franchise territories in the
US. This is a unique franchise opportunity where a franchisee could have a
territory in a bucolic and relaxing part of the country and do business
anywhere. It depends on their objectives.
With $475 billion in sales, the restaurant industry employs an estimated 12.2
million people, making it the second largest employer in the U.S. after the
Industry experts predict that the number of foodservice managers is projected
to increase 11% from 2005 to 2015, when coupled with a turnover ratio of over
35%, the result are ongoing recruiting opportunities. A growing client base for
Patrice is airports where clients such as Marriot Host utilize Patrice to help
fill its management needs.
According to Patrice Rice, franchisees gain three distinct advantages when
they purchase a franchise:
- The hospitality industry is not only huge but
virtually free from economic downtowns
- Franchisees have a territory but are free to recruit
- Franchisees can tap into existing client accounts
which allows for an immediate franchise start-up.
Because the franchisor does the billing and collections the franchisee is
able to focus on recruiting staff for job orders and obtaining new clients. When
the franchisor receives payments for client billings, deductions are made for
the franchisee royalty, billing services, marketing, advertising funds and data
base fees. These fees total 24% with the franchisee receiving the remaining
The franchise program is structured so that franchisees can share job
assignments and recruiting activities. Although franchisees can recruit anywhere
they are not allowed to solicit clients in another franchisees territory. “Our
franchisees can access our
Database on our website and recruit to fill a job assignment. This enables
them to maximize the staff they recruit. A franchisee may have a candidate on
the east coast that may wish to move to the west coast. Franchisees share
commissions according to a set percentage.” Stated Patrice.
The franchise program coupled with its growing franchise network enables
franchisees to recruit candidates, service existing clients and generate new
clients from north to south and east to west.
The investment in a Patrice franchise ranges from $61,200 to $81,700. This
includes a franchise fee of $35,000 which will increase to $48,000 in January.
Individuals seeking a franchise opportunity with good growth potential and
strong market demand may find that the Patrice franchise is the best choice on
© 2012 FranchiseKnowHow, LLC
Ed Teixeira is the President of FranchiseKnowHow, LLC. He can be reached at