Amsterdam Falafelshop Feeds Franchise Investors with Munchies for
High-Performing Restaurant Concepts
Top-it-Yourself Falafel Shop with Amsterdam Vibe and Cult Following Kicks
Franchising into High Gear; Announces New Financing Program to support Franchise
WASHINGTON – It’s 3 a.m. and you have an insatiable craving. Your stomach is
turning and the room begins to spin. You’ve reached your limit and need relief.
Chances are you’ve got an extreme case of munchies after a long night out…OR, if
you’re a multi-unit restaurant operator, the instability of your portfolio has
overcome you with anxiety and you’re in need of a high-performing concept.
There’s good news for both bar crawlers and restless restaurateurs. Amsterdam
Falafelshop, which has turned fresh falafel into an around the clock sensation
in Washington D.C.’s famed Adams Morgan neighborhood, has announced a growth
strategy that will satisfy the appetites of the tipsy…as well as talented
The renowned top-it-yourself falafel shop with a vibe, culture and flavor
that commands a global fan base is moving forward with an aggressive U.S.
franchise growth plan calling for expansion into select urban centers where the
brand can maintain its originality among a diverse collection of consumers.
Already, two franchise shops are operating; one in Boston and another in
Annapolis. Additionally, there are four more shops in development in the D.C.
area and another four in the Boston market. Plus, the brand just inked an
agreement to open in Salt Lake City.
“We created a movement in D.C. that reflects our quirkiness, and we’re
incredibly excited about extending it to other great American cities,” said
Arianne Bennett, CEO of Amsterdam Falafelshop, which she and her husband Scott
founded together. “You will not find a restaurant concept with the food and
environment that we offer, and that is why we have fans around the world. We’ve
done our homework and it is clear that restaurant franchise investors are
jonesing for what we’re cooking.”
Launched in 2004, Amsterdam Falafelshop has become the darling of Washington,
D.C., consistently topping best-food lists, receiving widespread food-critic
acclaim, and winning over the hearts of discerning customers who have made it
the No. 1 restaurant in D.C. on Yelp. In addition to serving fresh-made falafel
sandwiches and Dutch-style fries [“frieten”], the shops offer nearly two-dozen
toppings for patrons to customize their falafel.
Focused franchise growth plans call for expansion into key U.S. areas
throughout the Northeast, Eastern Seaboard, Midwest and Southeast. Target
markets, aside from the Washington/Baltimore metro area, include Atlanta, the
Carolinas, Miami, the New York metro area, Philadelphia, Richmond, and Tampa.
Plus, Amsterdam Falafelshop has pinpointed metropolitan areas across the
midsection of the nation such as Chicago, Ohio, and major metro markets in
Texas. With a newly established relationship with Nexus Retail, a
Denver-based retail development company that selected Amsterdam Falafelshop as a
growth partner, Amsterdam Falafelshop is in a position to offer franchisees
easier access to financing.
Given the strong financing support in place, Amsterdam Falafelshop is
targeting multi-unit franchise developers that have experience in restaurant
ownership and a desire to break into a fast-growing franchise at the ground
level. Similarly, the brand will award franchise opportunities to qualified,
transitioning professionals with a desire to be part of a growing franchise
system and who are willing to follow the concept’s proven business model. All
candidates must embrace the brand’s commitment to community and share the
progressive spirit that embodies Amsterdam Falafelshop.
“We’re cultivating a diverse group of franchisees who identify with the
Amsterdam Falafelshop experience,” said Richard Sharoff, Executive Vice
President of Franchising for Amsterdam Falafelshop and a proven leader in
multi-unit foodservice retailing and franchising. “These are self-motivated,
savvy professionals who are entrepreneurial and ambitious — they get our concept
and the vibe we’re creating and understand the tremendous benefits of believing
that what we’ve established can work for them as well.”
Beyond undeniable consumer appeal for the tastiest, crunchiest falafel filled
with fresh, whole vegetables served in a hip, urban venue, there are several
additional factors drawing franchise investors to Amsterdam Falafelshop. None
are more important than the concept’s low overhead and simple operating model.
Shops are housed in fewer square feet than typical fast casual brands, saving
franchise owners on rent and build-out expenses. Plus, the stores are simple to
operate and labor costs can stay relatively low. Also, given that the chickpea
is the falafel sandwich’s main ingredient, food costs remain below the average
of the competitive fast casual segment, as they are not dependent on the
inflationary costs that are troubling to concepts reliant upon proteins such as
beef and chicken.
Amsterdam Falafelshop franchise shops are independently owned and operated.
Entrepreneurially spirited individuals interested in owning a franchise location
need between $365,000 and $493,000 in working capital, which includes the
$29,500 franchise fee.
About Amsterdam Falafelshop
Since opening in 2004 in the heart of Washington, D.C.’s Adams Morgan
neighborhood, Amsterdam Falafelshop has become an international sensation. The
top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and
culture tailored to meeting the taste and atmospheric demands of urbanites
nationwide creates an unforgettable, organic experience in every community it
enters. Shops retain a feeling of neighborhood independence amid a period of
crucial franchise growth. With three locations operating today and multiple
units in development, plans call for an exponential increase in franchised
sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across
urban centers nationwide. For more information about the restaurants, please
visit www.Falafelshop.com. To learn about available franchise opportunities,
click on the website’s “Franchise Opportunities” tab.
SOURCE Amsterdam Falafelshop
All Points Public Relations