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A Home Healthcare Franchise with a Purpose


Recently I had the opportunity to interview Gary Kneller, President of CareMinders Home Care.

One of the fastest growing franchise segments over the past several years has been in home healthcare. This past year home care franchises grew 10% according to Entrepreneur Magazine. This growth is dramatic given the fact that overall franchise growth has been flat, since the arrival of the recession and during the slow recovery.  Look for this franchise sector to have continued growth.

Within the home care category the preponderance of franchises limit their services to companion or custodial services. In fact, there are only four franchises that offer a full menu of home healthcare services.

Recently, I interviewed Gary Kneller, President of CareMinders, one of the few full service home healthcare franchises in the U.S. Based in Atlanta, Georgia, CareMinders has 31 locations and growing.

FKH: Gary thanks for taking the time to talk with FranchiseKnowHow. Since CareMinders franchisees can provide a full range of services to clients, how do you maintain oversight and quality control over your franchise network?

Gary K: Ed, our company staff has a total of over 250 combined years experience in home healthcare. We also have a strong franchise agreement and we make on-site quality control visits. In addition, we have Joint Commission Accreditation.

FKH: For our readers: The Joint Commission is an independent, not-for-profit organization, The Joint Commission accredits and certifies more than 19,000 hospitals, health care organizations and programs in the United States. Joint Commission accreditation and certification is recognized nationwide as a symbol of quality that reflects an organization’s commitment to meeting certain performance standards.

FKH:  Given, the number of franchises in the home care area, how does CareMinders separate themselves from other home care franchise programs?

Gary K: In addition to our franchisees being able to offer a full range of services, we also have a royalty program that declines as franchisee billings increase. There is no minimum royalty and we don’t charge a fee for national account sales.

FKH: Can you explain how your royalty program works?

Gary K: The royalty percent is 5% but can be reduced to 3.75% based upon the previous 30 day rolling cycle of billings. This rewards our franchisees for increasing their revenues.

FKH: How do you deal with the billing and payroll issues that your franchisees need to manage?

Gary K: We provide our franchisees a software program, called VividNet that is web based. It’s a client and employee management program that processes all of the back office activities a franchisee has to deal with. We also have VividCall, which is a time and attendance program for our franchisees that enables them to manage their caregivers.

FKH: Do all of your franchisees provide Medicare and Medicaid reimbursed services?

Gary K: Our franchisees can provide 1.companion and homemaker services, 2.personal care assistance with client’s activities of daily living and 3.skilled home care services, subject to licensure and certification. In any case, a franchisee must provide services under the first two categories.

FKH: In my last home care and franchising report, I predicted that home care franchises will need to provide more services in order to maintain growth. Looks like you’ve reached that stage.

CareMinders Profile

CareMinders franchise territories are based on a population of approximately 225,000 people.

The initial franchise fee is currently $39,000 for most locations and the estimated investment including the franchisee fee ranges from $75,500 to $123,900, excluding owner’s compensation. There is a Regional Development program for qualified candidates.

The royalty fee is 5% of gross revenue, but can be reduced to as little as 3.75% as franchise revenues increase. The franchise term is 15 years with a 10 year renewal option.

Those interested in learning more about CareMinders should call:  (855) 757-2640

© 2011 FranchiseKnowHow, LLC

Ed Teixeira is the President of FranchiseKnowHow, LLC. He can be reached at franchiseknowhow@gmail.com

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2015 home care franchise industry report


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