How to Assess an Ad's Creativity

An interesting article describes how to measure an ad's creativity

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Indonesia to Big Chains: Share the Wealth

Indonesia has started to enact new franchise regulations that are intended to prevent foreign franchisors from hurting small Indonesian owned businesses.

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Brazil's Domestic Servants Get Work Equality

A new law in Brazil could eventually benefit franchisors that provide in home services

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Continued Growth of Franchising in Africa

Read how South Africa remains a country with a vibrant franchise environment

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Want to Innovate? Get Ready to Kiss Some Frogs

In the NY Times Corner Office Series Adam Bryant interviews the President of Medline Industries.

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Seven ways to connect with media

Here are 7 tips for dealing with the media

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KFC Introduces Revolutionary New Product: Original Recipe® Boneless

KFC is poised to introduce the biggest change to its menu since its founding.

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Apple's Latest Acquisition Puts Them Inside the Building

An acquisition by Apple of a small technology company although under the radar.has significant implications for retailers.

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Why the South Will Lead in the Global Tilt

Learn why countries in the Southern hemisphere will soon lead the pack in terms of economic power.

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How Not to Lose a Sale

This piece in the Harvard Business Review blog explains how to handle a sales presentation so you don't lose the sale

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Is LinkedIn Turning Into MySpace?

Read how one writer critiques LinkedIn

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The First Secret of Success Is Showing Up

Technology can't always replace the value of having a physical presence in a location or market

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Just Call Someone Already

This outstanding article from the Harvard Business Review reminds us how we've lost touch with communicating via the telephone.

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Facebook Gift Cards is the Next Move for Facebook

Read about the new gift card program from Facebook

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Want Success In Your Sales Org? Look to the Middle

The sales leader position is critical to the success of any organization including franchisors.

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Entrepreneur's Source Hosts "Start a Business Weekend" Virtual Franchise Expo January 24-26

The Entrepreneur Source offers a virtual expo of franchise opportunities at no charge on January 24 through 26.

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Latin Cuisine Grows in Popularity

Latin cuisine continues to grow in popularity, especially in the QSR franchise segment

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Six Social-Digital Trends for 2013

Franchisors and franchisees can find out which social-digital trends will take off in 2013.

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Don't Underestimate China's Luxury Market

Learn how franchisors can benefit from China's expensive tastes.

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The Twinkie Template For Building An Eternal Brand

Find out how the Twinkie brand name was able to withstand jokes and bad press.

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Know Your Rivals

From the Wall street Journal, learn why its important for entrepreneurs to research their rivals

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Why Move Paperless Greeting Cards to Paper

Learn how a NY start-up company expands it's sales channels.

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Plain Language is The Antidote to Grandiosity

Companies should keep their message simple and take a cue from Google and Facebook

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LinkedIn is Revamping its Profile Pages.

Read how LinkedIn has introduced new changes and tools for its users.

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Be Yourself; it's Good for Business

Learn why your personal brand can be important to success

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3rd Quarter Franchise Benchmark Ad Portal Report

The 3rd quarter Ad Portal report from Franchise Benchmark now includes franchise applications completed.

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Companies Not Totally Sold on Embracing Social Media

The jury is still out when it comes to the use of social media by various companies.

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Powell and Immelt Discuss the Potential and Dangers of Social Mia

Learn what Jeff Immelt and Colin Powell think about the use and impact of social media.

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FranchiseKnowHow "Partners-Up" for Canada

U.S. franchisors should consider the Canadian market. Its accessible, wealthy and familiar with franchising and U.S. brands.

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Predicting Customers' Behavior using Big Data

Read how big data is being used by companies to more effectively market to customers

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Why Remote Workers Are More Engaged

Employees who work from remote offices can be as effective as those who work at corporate. Learn why

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It's not Demographics Its Psychographics

Learn why demographics are out and psychographics are in.

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An English Lesson for Franchisors Going International

A recent survey by Common Sense Advisory revealed how language plays a role in website visits by people from other countries. Learn why this has implications for U.S. franchisors.

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Act Bigger Than You Are

Learn how to grow your company or business by acting bigger than you are.

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Fortune 500 Execs Lag on Social Media

Most current Fortune 500 executives avoid the use of Social Media. Can they possibly lose touch with their customers?

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How Better Pricing Leads to More Profits

From the HBR Blog learn how better pricing will lead to more profits.

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7 Businesses that Failed at Twitter

Learn how some of top companies in the world made serious mistakes marketing through social media

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Chick-fil-A has Loyal Franchisees

Chick-fil-A has a devoted number of followers that includes customers and franchisees. Learn why its franchisees are in it for the long term

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A Review of the NYC International Franchise Expo

After exhibiting and presenting at previous franchise shows, I decided to review the International Franchise Expo in its first New York City appearance.

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How Online Brand Communities Can Enhance Customer Relationships

Here are four ways to improve the quality of online customer-to-customer communication.

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Innovation is Important for Sustaining Growth

Learn why businesses must continue to innovate if they want to maintain a healthy company.

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Strong Demand Continues in Brazil: Good News for Franchising

A recent economic report from Bradesco Corretora BBI Research confirms the excellent opportunity for franchisors seeking to enter the Brazilian market.

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The Mount Rushmore of Innovation

Franchisors and franchisees can gain insight from The Mount Rushmore of innovation by Scott Anthony in the HBR Blog.

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To Compete Effectively Companies Need Analytics

In this article by Chris Peterson learn why analytics are an important requirement for a companies success.

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Franchisee Business Plan Article: Comments

Received lots of comments pertaining to franchise candidates being required to submit a business plan.

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What is Jeff Bezos and Amazon Up To?

Will Amazon sell anything? Despite its cloak of secrecy Amazon continues to woo investors.

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The Growth of E-Commerce Has implications for Franchising

The dynamic growth of e-commerce can have implications for the franchisor-franchisee relationship.

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Using Social Media to Sell can be a Mistake

According to one expert, social media is about building relationships not selling. Learn why.

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How Power Point Can Stimulate Action

Learn how to use Power Point in your next presentation to get results.

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Trade Show Provides Gateway to Long Island Market

The Long Island Real Estate and Business Renaissance on June 1-2nd offers an opportunity for franchisors to enter the Long Island, NY market. Learn more about this exciting event.

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Top 10 Franchise Advertising Portals for First Quarter of 2012

Here are the Top 10 Franchise Ad Portals for the first quarter of 2012.

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Charging Customers a Fee for Services can Apply to Franchising

Banks, airlines and telephone companies are charging a fee for certain services, which can alienate customers. Learn how this can apply to franchisees.

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Social Media Could Increase B2B Leads

This article features an update on how B2B marketers look to increase customer leads.

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Franchising Take Note: Social Media Ad Spending to Explode

Spending on social media sites like Facebook and Twitter is due to explode in the new year. Decision makers in the franchise industry should take note as the landscape for advertising is changing.

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IFA Convention Interview with Franchise Brand Expert

This is an interview I did with franchise brand expert Warren Ellish at the IFA Convention in Orlando

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How Good Service Sustains a Company

Learn how to free up resources that can enhance your level of customer service.

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Making Presentations? What to do with Your Hands

For so many people the hands become a problem when making a presentation. Learn what a presentation coach has to say about how to deal with this problem

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Franchise Expo South on January 20-22

Franchise Expo South opens on January 20th.

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Marketo Email Benchmark Study Shows What Tactics Work

Find out what Email marketing techniques work. A report by Marketo reveals some interesting results.

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Social Media Makes Sense For Start-Ups

This article from the Wall Street Journal explains how small businesses and franchisors can benefit from social media.

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Facebook Traffic Gaining at Expense of Company Websites

As companies develop both a website and Facebook page they face the probability that their website will lose traffic to their Facebook page. This article by Dave Chaffey explains what is happening.

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A New Way to Conduct Webinars

Read about a new way to conduct webinars from Marketo

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Has Google+ Already Lost to Facebook?

An article from Slate describes the battle between Google+ and Facebook. Find out what the author predicts as the likely outcome.

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The Latest on Private Equity in the Restaurant Sector

A recap of Private Equity activity in the restaurant industry from Pacific Management Consulting in BlueMauMau.

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FranchiseHelp Profiles Top 5 Hamburger Chains

This piece from FranchiseHelp profiles the top five hamburger chains in the U.S.

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A Lesson From the Bank of America Debit Card Episode

Learn how to avoid enraging your customers by making the wrong decision. The Bank of America action on debit card fees is an example of what not to do.

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Facebook Catching up with TV Viewership

Facebook has caught up with TV in terms of viewership among certain age groups.

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The BRIC's Provide Great Franchise Opportunities

FranchiseKnowHow represents two of the BRIC countries, China and Brazil for international development. Learn more about the BRIC's.

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Social Media Fuels Food Truck Business Growth

Find out how food truck company Coolhaus is enjoying fast growth using social media.

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Bitly Releases New Tool to Track a Brands Reputation

Read about an exciting new tool from software company Bitly that can monitor a company's reputation.

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Five Steps to Long Term Growth

Learn what the five steps are to long term growth. A practical and interesting article from the Harvard Business Review.

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BBC Podcast: How McDonalds Revived its Menu and Image

This podcast from BBC Worldwide features an interview with the CEO of McDonalds in the UK.

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Are Food Trucks the Next Franchise Sector?

Learn why food trucks are becoming a hot concept in the food industry that could lead to more opportunities for franchising.

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How Abrakadoodle Found New Markets in Asia

Find out how Abrakadoodle, a franchisor of childrens services, found new markets for its franchise.

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Good Salespeople are Born not Made

Find out whether people can be taught to be good at sales. You'll enjoy this article by Steve W. Martin, from the Harvard Business Review.

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What we can Learn from P&G

Learn what makes Proctor and Gamble such a marketing powerhouse and what franchising can draw from P&G.

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Article Critical of Martha Stewart Offers Useful Advice

Read about how Martha Stewart has made some costly mistakes and bad decisions in operating her company.

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How Google+ Can Impact Marketing

Google+ could open a wealth of marketing tools for Google. Learn why Google+ can open the door for more effective consumer marketing programs.

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Franchises Should Commit to Social Media: It Works!

An outstanding article by Amy Jo Martin in the HBR explains why social media must be treated like other marketing tools, which includes funding its growth and development.

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Social Media Can't Replace Face-to-Face Communication

People desire personal interaction and social media won't change that fact. Learn why?

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Franchise Benchmark Releases Quarterly Ad Portal Report

See the latest report by Franchise Benchmark that ranks the top franchise advertising portals for April -June of this year.

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Recent Report on Facebook Advertising Productivity

A recent analysis of Facebook advertising produces some interesting results.

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7 Characteristics of Successful Franchisees By Lesley D'Arcy

Learn how to know if you're the right fit for a franchise opportunity. This article by Lesley D'Arcy presents a number of skills franchisees ought to have.

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A Novel Way to Get Sales Leads

A rather unique way for finding sales leads.

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Franchise Opportunities On FranchiseKnowHow Website

FranchiseKnowHow offers franchise opportunities on its website.

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Financial Tips for Evaluating a Franchise

When considering a franchise opportunity its important to conduct a detailed financial analysis. You'll need to gather information from both the franchisor and both current and former franchisees in order to obtain what you need. Your evaluation of the franchise will fall short without this information.

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As Investors Enter Brazil- Franchise Opportunties Abound

Brazil has become a highly desirable destination for investors. There are also significant opportunities for the right franchisors. FranchiseKnowHow has prospects in Brazil seeking US franchises.

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Franchise Valuations From Business Brokerage Press: R-Z

This weeks Business Brokerage Press newsletter contains franchise valuations for franchises beginning with R to Z.

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Should You Market Large Customers or Small Customers?

This article from the NY Times addresses the question often faced by small businesses. Which size customers do they target?

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Franchise Businesses on an Upward Trend

There are a select group of franchise concepts that will have strong growth into the future. This strong growth is a result of the current and future demand for the products and services they provide.

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Evaluating Franchise Prospects Requires More Attention

Franchisors need to improve their methods for qualifying franchise prospects. The risk of a franchisee failure should be minimized as much as possible.

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Top Franchise Ad Portals

See the top franchise advertising portals for October-December of 2010. The report is published by eMaximization.

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Franchisees Should Promote Approved Supplier Programs

A franchise approved supplier program can offer franchisors and franchisees a number of tangible benefits. If a franchisor doesn't have this program than franchisees should encourage it's introduction.

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National Restaurant Association Survey Predicts Kids' Meals Trends

A survey of over 1,500 chefs conducted by the National Restaurant Association predicts trends for 2011. Here are their predictions for Kids' Meals.

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Vehicle Wraps and Graphics - Vinyl, UV Wrap & All That!

Vehicle wraps can be an effective way to advertise a companies products. Learn more about vehicle wraps and their application.

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Hottest Restaurant Trends for 2011-Operations

Predictions for National Restaurant Association indicate a number of new operational trends for 2011.

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Following up on Social Media in the Restaurant Industry

This follow up piece on Social Media in franchising provides further evidence of it's growing popularity and use.

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Franchisors Should Use On-Line Meetings to Stay in Touch

On-line meetings and webinars provide franchisors and their franchisees a number of benefits and opportunities. Franchisors need to take advantage of today's technology.

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EMEA Virtual Trade Show Offers Franchise Opportunities

Read about an on-line trade show that offers franchise opportunities for exhibitors and investors in Europe, the Middle East and Africa.

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Franchisors Should Ask Their Franchisees.....

Franchisees ought to solicit feedback from their franchisees before introducing a new product or implimenting a significant operational change.

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FranchiseBusinessNetwork Meeting NYC January 27th

The FBN Meeting on January 27th will feature a presentation on social media by Janet Attard.

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Important Advice For International Franchising

Learn how to take a franchise overseas. These tips will prepare a franchisor to follow the right course of action before going international.

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Find Quality Franchise Prospects at Reasonable Costs

Industry trade shows and trade associations are a good source of qualified franchise candidates. If a franchise opportunity requires a certain skill set or particular attributes on the part of its franchisees, than prospecting within the same industry can be effective and less costly.

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Where Franchisors and Franchisees can Get Lots of Market Data Free

If you're looking to obtain valuable information about a franchise territory or market it's there for the asking at no cost. Learn where you can gather lots of market data without expending much energy or time.

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Considering Franchise Services for Seniors? Where the Business is.

If you're thinking about purchasing a franchise that services seniors, take a look at these stats regarding where the market is.

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Case Study Follow-Up: What Firehouse Subs Learned

Here is a follow up to a prior story about Firehouse Subs and its efforts to reverse a declining sales trend

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Two Yogurt Franchises: Red Mango versus Pinkberry

Red Mango and Pinkberry are two trendy yogurt franchises. Read my unbiased review about the products and the franchises.

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Franchisors Catching up on Social Media

After attending a franchise meeting at Harold Kestenbaum's Long Island offices this morning its become apparent that a number of aspiring franchisors are using social media. Those that aren't are looking to better understand these products and there application.

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Spending More on Ads To Overcome a Slump

Firehouse Subs took some unusual steps to reverse reduced sales. By willing to take some bold steps with its franchisees Firehouse executives in cooperation with its franchisees proved that perserverance pays off.

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