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McDonalds Opening on Christmas Won't Solve the Real Problem
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From Innovation Excellence, Adam Hartung presents his reasons behind the Christmas opening by McDonalds. According to Hartung, the problems the giant franchise are facing, represents a number of missed opportunities and the inability to effectively compete against other QSR networks. Despite their history of success the writer sees cracks in the McDonalds foundation. Read more

Posted on December 27, 2012 at 3:18 PM
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