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How Online Brand Communities Can Enhance Customer Relationships
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In this piece from the MIT Sloane School of Management authors, Mavis T. Adjei, Charles H. Noble and Stephanie M. Noble present a comprehensive description of how companies can improve and strengthen their relationship with customers. For franchisors who want to improve and maintain their branding read the four ways to improve the quality of online customer-to-customer communication. Click here to read more.


Posted on June 18, 2012 at 11:18 AM
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