In this Ad Age blog by Bob Garfield learn why using social media to sell can be a mistake, as Garfield states in the title: "Social Media is about Cultivating Community not Corralling Cattle." 

Given all the attention and focus being directed towards the use of social media a franchisor could easily fall into the trap of using their Facebook or Twitter pages to sell. Click here to read more

Important Manual For Franchise Buyers
Endorsed By American Association of Franchisees and Dealers.

Are you thinking about buying a franchise? There's a lot you need to know before you invest if you want to be successful as a franchisee. My guide, The Franchise Buyer's Manual, is a self-help tool that helps you decide whether or not franchising is for you and teaches you how to get the information you really need to choose the best franchise opportunity. Click here for more information.