In this article from the Harvard Business Review Blog, Adam Richardson writes about the importance of understanding how companies can get mired in the process of improving their products or services without understanding the why part of the process.When companies decide to innovate they can encounter problems if they don't have a clear understanding of why they are pursuing an innovation. Richardson uses Toyota as an example of how a company innovates. His approach can be used by franchisors when considering growing their product or service offering. Read the entire article