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During the recent IFA Convention in Orlando I was serving as a reporter for Blue Mau Mau. I had the opportunity to interview F. Warren Ellish, president and CEO of Ellish Marketing Group and Senior Lecturer at Cornell University Johnson Graduate School of Management, conducted a workshop on the "Three Critical Steps to Positioning Your Franchise into a World-Class Brand" at this week's International Franchise Association annual gathering in Orlando. Click here to read the interview.
IFA Convention Interview with Franchise Brand Expert
Posted by Ed Teixeira
Posted on February 16, 2012 at 5:35 PM
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