IFA Convention Interview with Franchise Brand Expert
Posted by Ed Teixeira
During the recent IFA Convention in Orlando I was serving as a reporter for Blue Mau Mau. I had the opportunity to interview F. Warren Ellish, president and CEO of Ellish Marketing Group and Senior Lecturer at Cornell University Johnson Graduate School of Management, conducted a workshop on the "Three Critical Steps to Positioning Your Franchise into a World-Class Brand" at this week's International Franchise Association annual gathering in Orlando. Click here to read the interview.