Home | Buying a Franchise | Financing | Operations | Marketing | Legal Corner | Free Newsletter

 
 

Previous: How Franchisors and Franchisees can Achieve Success
Next: Average Weekly Hours for Foodservice Locations Up for First Time in 7 Years


Former Coca Cola CEO Outlines Success in Turnabout
Posted by

Inside Coca-Cola: A CEO's life story of building the world's most popular brand was written by former Coke CEO Neville Isdell with David Beasley. The book is outlined in this article from the Financial Times and how Isdell was able to turn the company around. He outlines how he refocused Coke with five principles: people, portfolio, partners, planet and profit. The book touches on relationships with global franchisors Subway and McDonald's. Isdell explains the importance of hiring the right successor, a principle that applies to franchisees and franchisors. Read more


 


Posted on November 28, 2011 at 11:30 AM
| Comments (0)


Comments

Post a comment




Remember Me?

(you may use HTML tags for style)


Follow Franchise Know-How on Twitter



Recent Entries
% Ways to Help a Decision Maker Decide

There are Three Times A Franchisor Should Say No!

Easy to Follow: 10 Things Great Leaders Know and Do

Memo Finding That Franchisor Is Not Joint Employer

GOP Senators Ambush NLRB

Unhealthy Franchise Systems Threaten Franchising

McDonald's to Speed Refranchising, Cut Costs

Many Units Sold, Far Fewer Open for Many

Archives
Industry Information

Legal

Management

Marketing

Miscellaneous

News

Sales

 

Privacy | Disclaimer | Article Submission Guidelines

FranchiseKnowHow
PO Box 714
Stony Brook, NY 11790
631-246-5782
franchiseknowhow@gmail.com