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Former Coca Cola CEO Outlines Success in Turnabout
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Inside Coca-Cola: A CEO's life story of building the world's most popular brand was written by former Coke CEO Neville Isdell with David Beasley. The book is outlined in this article from the Financial Times and how Isdell was able to turn the company around. He outlines how he refocused Coke with five principles: people, portfolio, partners, planet and profit. The book touches on relationships with global franchisors Subway and McDonald's. Isdell explains the importance of hiring the right successor, a principle that applies to franchisees and franchisors. Read more


Posted on November 28, 2011 at 11:30 AM
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