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Bitly Releases New Tool to Track a Brands Reputation
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Bitly, known for its URL shortening service, has released  a new tool to help brands monitor its reputation and track news trends about them. The software utilizes social-media mentions to gather the data for a specific company. An example of the new product showed a chart which tracked the sentiment of the Abercrombie and Fitch brand over a period of time. Could be a good tool for franchise brands. Read more from Ad Age Digital


Posted on October 15, 2011 at 3:09 PM
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