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Should You Market Large Customers or Small Customers?
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Here is an interesting article that can provide insight and advice to franchisees that often have to choose which customers to target. Its an issue that has faced small businesses for many years. Go after fewer but larger customers or go after the more plentiful smaller customer market.  This article from the New York Times addresses the dilemma.

Posted on April 28, 2011 at 8:29 AM
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